Connecting a form to a list
Point your form at the right list so submissions create contacts where you expect them — and where your automations can pick them up.
Every form has one setting that matters more than any other: which list its submissions land in. Set it on the form's page in Reach → Forms, and check it before you publish.
Why this setting matters
When a visitor submits your form, Reach creates or updates a contact and adds them to the connected list. That list is the handle for everything you do next:
- Broadcasts are sent to lists and segments, so a contact who isn't in a list is hard to reach. See Lists & segments.
- Automations can trigger when a contact joins a list — a welcome series, for example. See Building an automation.
If the form isn't connected to the list you expect, submissions still arrive — you'll see them on the Submissions page — but your contacts end up in the wrong place, and any automation watching the right list never fires.
Connect the list
Open Reach → Forms and click your form.
On the Setup tab, find the List section and click Attach to list (or Change list if one is already connected).
Choose the list new submissions should join and click Save. If the list doesn't exist yet, create it first in Reach → Lists & Segments.
Republish the form so the change takes effect.
Changing the list later
You can point a form at a different list at any time — edit the setting and republish. Contacts who already came in through the form stay in the old list; only new submissions go to the new one. To move existing contacts, manage them from the Audience section — see Managing contacts.
Quick checks
- Submissions arriving but contacts missing from the list? Open the form in Reach → Forms and confirm the connected list is the one you're looking at.
- One form, multiple destinations? A form connects to one list. Use segments to slice that list further, for example by a form field value.
- Testing? Submit the form yourself, then confirm your test contact appears in the list and on the Submissions page.