Organize lists by source and build dynamic audiences from properties and behavior.
3 articles
What is a List?
A List is a group of people you gather on purpose — the audience for your emails and campaigns.
2 min read
What is a Segment?
A Segment is a group defined by rules that updates itself as your customers change.
Lists and segments
Understand the difference between static lists and rule-based dynamic segments in Zalify Reach, and how to use each as an audience for broadcasts and automations.
4 min read