Set up the ChatGPT Ads Pixel in Zalify
Paste your ChatGPT Ads Pixel ID, and a Conversions API key for server-side events, into Zalify. Purchases and other store events then go to ChatGPT Ads alongside Meta, Google and TikTok, with no code.
For how ChatGPT Ads conversion tracking works on Shopify (the pixel, the Conversions API, event mapping and attribution windows), see the guide How to track ChatGPT Ads conversions on Shopify. This page is the setup in Zalify.
Zalify supports the ChatGPT Ads Pixel so you can measure store conversions for ChatGPT Ads. Setup follows the same pattern as our other pixels: paste your ChatGPT Ads Pixel ID into Zalify and, for server-side matching, add a Conversion API access token. Zalify fires the standard ecommerce events for you — no code in your Shopify theme.
Prerequisites
- Access to your ChatGPT Ads dashboard with a pixel created.
- Zalify installed on your Shopify store with Zalify Pixels enabled (app embed).
Get your ChatGPT Ads Pixel ID (and token)
- In your ChatGPT Ads dashboard, open the Events / Pixel section.
- Copy the Pixel ID for your data source.
- (Optional) For server-side tracking via the Conversions API, generate and copy an access token.
Where to find these
ChatGPT Ads is evolving — refer to its official documentation for the exact location of your Pixel ID and access token. The values map directly to the Zalify fields below.
Enter values in Zalify and save
- Open Pixel → Ad Pixels → ChatGPT Ads Pixel.
- Click Add Pixel (top right).
- Title — a friendly name (e.g.
ChatGPT Ads). - ChatGPT Ads Pixel ID — paste the ID from Step 1.
- ChatGPT Ads Conversion API: Access Token — paste the token (optional; enables server-side matching).
- Turn Enabled on, then click Save.
Zalify sends the standard ecommerce events to ChatGPT Ads from its servers — product view, add to cart, checkout started, and purchase (from the Shopify order).
Verify and troubleshoot
- Browse your storefront and confirm events appear in your ChatGPT Ads events dashboard (data can be delayed).
- If another app or theme also loads a ChatGPT Ads pixel, you may get duplicate counting — prefer a single implementation.
For more help, see "My pixel isn't tracking" checklist.