Ad Pixels

Install Zalify Pixel, connect ad platforms, and verify conversion tracking.

24 articles

Understand and install Pixel

What the Zalify Pixel does

Meet the Zalify Pixel — one script tag that handles tracking, ad-platform forwarding, popups, and lead capture.

3 min read

Add the Zalify Pixel to your site

Install the Zalify Pixel with a single script tag — including the queue stub that keeps SPA events safe.

2 min read

Install the Zalify Pixel on Shopify

Get the Zalify Pixel live on your Shopify store — with automatic, zero-config consent handling.

2 min read

Enabling Zalify App Embed on Your Shopify Store

1 min read

Tracking consent

Configure consent (GDPR/CCPA)

Gate the Zalify Pixel on visitor consent — automatically on Shopify, or with a one-line API call on any site.

2 min read

Understand conversion forwarding

Send conversions to Meta, Google, TikTok & more

Once the Zalify Pixel is live, it mirrors your commerce events to every ad platform you've connected — no per-event code.

2 min read

Connect Meta

Set Up Meta (Facebook) Pixel & Conversions API (CAPI)

Install and configure the Meta Pixel and Conversions API (CAPI) on your Shopify store using Zalify for accurate conversion tracking.

3 min read

Connect Google

Create a Free GA4 Account

1 min read

Set Up Google Ads Conversion Tracking & Enhanced Conversions

Create website conversion actions under Goals in Google Ads, copy Conversion ID and labels, then enter them in Zalify.

4 min read

Connect other ad platforms

Set Up TikTok Pixel & Events API

Create a web Pixel in TikTok Events Manager, copy Pixel ID and Access Token, then enter them in Zalify.

3 min read

Set Up Pinterest Pixel & Conversions API (CAPI)

Get your Pinterest Tag ID, ad account ID, and CAPI access token from Pinterest Ads, then configure Pinterest Pixel in Zalify.

2 min read

Set Up Snapchat Pixel

Copy your Snap Pixel ID from Snapchat Ads Manager and paste it into Zalify to track conversions on your Shopify store — no code required.

2 min read

Set Up Bing (Microsoft Ads) Pixel

Copy your Microsoft Advertising UET tag ID and paste it into Zalify to track conversions from Bing Ads on your Shopify store — no code required.

2 min read

Set Up Reddit Pixel

Copy your Reddit Pixel ID from Reddit Ads and paste it into Zalify to track conversions on your Shopify store — no code required.

2 min read

Set Up LinkedIn Pixel (Insight Tag)

Create LinkedIn conversions, copy each Conversion ID, and paste them into Zalify to track conversions on your Shopify store — no code required.

2 min read

Set Up OpenAI Pixel

Paste your OpenAI Pixel ID (and optional Conversion API access token) into Zalify to track conversions on your Shopify store — no code required.

2 min read

Set Up X (Twitter) Pixel

Copy your X Pixel ID and each conversion event Action ID from Events Manager, then paste them into Zalify to track your Shopify store.

3 min read

Preview and verify

Test your setup with Preview Mode

Turn on Preview Mode to watch events fire in real time and replay popups while you build.

2 min read

Troubleshoot tracking

"My pixel isn't tracking" checklist

Four steps to diagnose missing or low analytics data — from a missing pixel snippet to ad blockers and wrong-site mix-ups.

5 min read

Migration and old code cleanup

How to cleanly remove legacy third-party Pixels code

2 min read

Use Pixel with Reach

The Zalify pixel and Reach

What the Zalify pixel powers in Reach — popups, automation triggers, and Live Chat — plus how to verify it's installed and troubleshoot when features don't load.

4 min read

Legacy guides

Why Zalify Pixels?

0 min read

Maximizing the Benefits of Zalify Pixels

2 min read

Install Zalify Pixels & Enable App Embeds

Install Zalify Pixels and turn on the theme App Embed so tracking runs on your Shopify store.

1 min read