Ad Pixels

Install Zalify Pixel, connect ad platforms, and verify conversion tracking.

21 articles

Understand and install Pixel

What the Zalify Pixel does

Meet the Zalify Pixel — one script tag that handles tracking, ad-platform forwarding, popups, and lead capture.

3 min read

Add the Zalify Pixel to your site

Install the Zalify Pixel with a single script tag — including the queue stub that keeps SPA events safe.

2 min read

Install the Zalify Pixel on Shopify

Get the Zalify Pixel live on your Shopify store — with automatic, zero-config consent handling.

3 min read

Tracking consent

Configure consent (GDPR/CCPA)

Gate the Zalify Pixel on visitor consent — automatically on Shopify, or with a one-line API call on any site.

2 min read

Understand conversion forwarding

Send conversions to Meta, Google, TikTok & more

Once the Zalify Pixel is live, it mirrors your commerce events to every ad platform you've connected — no per-event code.

2 min read

Connect Meta

Set Up Meta (Facebook) Pixel & Conversions API (CAPI)

Connect the Meta Pixel and Conversions API (CAPI) in Zalify so your store's views, add-to-carts, and purchases reach Meta for conversion tracking and ad optimization.

4 min read

Connect Google

Set Up Google Ads Conversion Tracking & Enhanced Conversions

Create website conversion actions under Goals in Google Ads, copy Conversion ID and labels, then enter them in Zalify.

4 min read

Connect other ad platforms

Set Up TikTok Pixel & Events API

Create a web Pixel in TikTok Events Manager, copy Pixel ID and Access Token, then enter them in Zalify.

3 min read

Set Up Pinterest Pixel & Conversions API (CAPI)

Get your Pinterest Tag ID, ad account ID, and CAPI access token from Pinterest Ads, then configure Pinterest Pixel in Zalify.

2 min read

Set Up Snapchat Pixel

Copy your Snap Pixel ID from Snapchat Ads Manager and paste it into Zalify to track conversions on your Shopify store — no code required.

2 min read

Set Up Bing (Microsoft Ads) Pixel

Copy your Microsoft Advertising UET tag ID and paste it into Zalify to track conversions from Bing Ads on your Shopify store — no code required.

2 min read

Set Up Reddit Pixel

Copy your Reddit Pixel ID from Reddit Ads and paste it into Zalify to track conversions on your Shopify store — no code required.

2 min read

Set Up LinkedIn Pixel (Insight Tag)

Create LinkedIn conversions, copy each Conversion ID, and paste them into Zalify to track conversions on your Shopify store — no code required.

2 min read

Set Up ChatGPT Ads Pixel

Paste your ChatGPT Ads Pixel ID (and optional Conversion API access token) into Zalify to track conversions on your Shopify store — no code required.

2 min read

Set Up X (Twitter) Pixel

Copy your X Pixel ID and each conversion event Action ID from Events Manager, then paste them into Zalify to track your Shopify store.

3 min read

Preview and verify

Test your setup with Preview Mode

Turn on Preview Mode to watch events fire in real time and replay popups while you build.

2 min read

Troubleshoot tracking

"My pixel isn't tracking" checklist

Four steps to diagnose missing or low analytics data — from a missing pixel snippet to ad blockers and wrong-site mix-ups.

5 min read

Migration and old code cleanup

Shopify is retiring script tags: keep Zalify running after March 1, 2027

Shopify stops loading app script tags on March 1, 2027. If your store installed Zalify a while ago, turn on the Zalify Pixel app embed so popups, forms and ad pixels keep working.

3 min read

How to cleanly remove legacy third-party Pixels code

2 min read

Zalify's app pixel in Shopify Customer events

How Zalify tracks visits, checkouts and purchases through Shopify's Customer events, how to check it's connected, and what to do when Zalify asks you to re-authorize Shopify.

3 min read

Use Pixel with Reach

The Zalify pixel and Reach

What the Zalify pixel powers in Reach — popups, automation triggers, and Live Chat — plus how to verify it's installed and troubleshoot when features don't load.

4 min read