What is a Form?

A Form is the thing on your site that asks a visitor for information — usually their email or phone number, sometimes a name or an answer to a question.

In plain terms

A Form is the ask. It's the box that pops up offering 10% off for your email, the newsletter field in your footer, or a short survey after checkout. It's not the data itself — it's the surface where the data comes in.

Forms come in a few shapes

• A popup you design in Zalify (the most common).
• A hosted form Zalify runs for you.
• Your own form already on your site, connected to Zalify so submissions flow in.

However it looks, a Form's job is the same: collect a few details and hand them to Zalify.

Why it matters

The Form is where a stranger becomes a contact. No form, no email address — and no way to bring that visitor back later. Getting more (and better-placed) forms in front of the right visitors is one of the most direct ways to grow your audience.

How it connects

Every time someone completes a Form, Zalify records a Submission and can add the person to a List.