Plans & what's included
An overview of Zalify's free, paid, and enterprise tiers, and where to manage your plan whether you're billed directly or through Shopify.
Zalify has three tiers: a free plan, paid plans, and enterprise. Where you manage yours depends on how you signed up: Shopify stores choose and change plans through Shopify billing on the Choose Plan page, and everyone else manages their plan on the Billing & Usage page.
What each plan includes
Every plan gives you access to the core Zalify platform — Z1 creative studio, Ana analytics, and Reach marketing automation. What changes between tiers is capacity (contacts, email volume, usage credits) and access to higher-end features.
The exact limits for each plan are listed on the pricing page and on the plan page in the app. When comparing plans, look at:
| Compare | What to check |
|---|---|
| Features | Whether it includes the automation, analytics, and creative tools you need |
| Included usage | How much metered allowance you get each billing period |
| Team seats | Whether it fits everyone who actually works in the workspace |
| Data range | Whether the history you can view covers what you need |
| Extra usage | How top-ups and the auto top-up limit work when your balance runs low |
A few entitlements have their own articles:
- Email volume, usage credits for AI generation, and other metered features: Usage balance & auto top-up
- Video generation credits specifically: Generating videos with AI
Checking your current plan
Open Billing & Usage.
Your current plan is shown at the top, along with your usage against its limits.
If your workspace is connected to a Shopify store, your plan is shown here too, but changes route through Shopify — see below.
Choosing a plan as a Shopify store
If you installed Zalify through Shopify, your subscription is billed by Shopify and appears on your Shopify invoice.
Open the Choose Plan page.
Pick a plan. You're redirected to Shopify to approve the charge.
Approve the subscription in Shopify. Your Zalify plan updates once Shopify confirms it.
Because Shopify owns the billing relationship, card details, invoices, and refunds for these subscriptions are handled by Shopify, not on the Billing & Usage page.
For connecting a store in the first place, see Connecting Shopify.
Choosing a plan everywhere else
If you're not billed through Shopify:
Open Billing & Usage.
Select Upgrade (or Change plan) and pick the plan you want.
Enter or confirm your payment method and confirm the change.
Plan changes, proration, and cancellation are covered in Upgrading, downgrading & cancellation.
Enterprise
Enterprise plans are custom contracts — capacity, features, and pricing are agreed with our team rather than picked from the plan page. To start a conversation, contact us.
Enterprise renewals also work differently from self-serve plans: your plan never downgrades automatically, and you'll receive an expiry email ahead of your renewal date. Details are in Upgrading, downgrading & cancellation.
Frequently asked
Do I need a paid plan to try Zalify? No. The free plan lets you use the platform within its limits, and you can upgrade whenever you outgrow them.
What happens if I go over a limit on my plan? It depends on the limit. Email sending stops at your quota and metered features draw on your credit balance (see Usage balance & auto top-up).
Can I switch between monthly and annual billing?