Collect emails and phone numbers with a popup: grow your email list
Collect visitors' emails and phone numbers with a Zalify popup: set marketing consent, check phone numbers automatically, add new subscribers to a list with a welcome email, and send each signup to Meta, Google, TikTok and other ad platforms as a lead.
Every email and phone number visitors leave in a Zalify popup goes straight into Zalify: it's saved as a submission, subscribed to the list you choose, can start a welcome email, and is sent to your ad platforms as a lead conversion. None of it needs code.
What to ask for
Add a Field to the popup and set Asks for to what you want: email, phone, first name, last name, or a dropdown or radio choice.
The less you ask, the more people sign up:
- Ask only for an email on the first step, then for a phone number after they submit. The Email, then text template works this way.
- Only ask for a name if you'll actually use it in your emails.
Marketing consent
- Email: if the popup has an email marketing Consent checkbox, the checkbox decides. If it has none, submitting the form counts as agreeing to marketing emails. For regions with strict consent rules, add the checkbox.
- Text messages: add a separate Consent checkbox with Consent to set to Text messages — visitors only get marketing texts if they tick it.
- Agreement only: choose Agreement only (not sent) for "I've read and agree to the privacy policy" confirmations; it doesn't affect subscriptions.
Phone numbers are checked for you
Zalify checks each phone number against the dialling code the visitor picked (or the form's country). A number that can't exist is refused: the field turns red and the visitor can fix it and submit again. Nothing is saved, subscribed or sent for an invalid number, so your list only holds real numbers.
Valid numbers are kept as the visitor typed them, with the dialling code stored alongside.
What happens after someone signs up
- The submission is saved: every entry is kept in full under Forms → Submissions, where you can read it or Export CSV.
- They join a customer list: the visitor is subscribed to the list the popup feeds — or to the default Email subscribers list if none is chosen. See Connect a form to a list.
- They get your welcome email: build an automation that starts when someone joins the list, and every new subscriber receives it.
- Your ads learn from it: each successful signup counts as a lead. Connect your Meta, Google, TikTok or other ad pixels in Zalify and these leads are sent automatically, helping the platforms find more people likely to sign up. See Send conversions to Meta, Google, TikTok & more.
Collecting without a popup
- A form on the page: put a Zalify form directly in your footer or a landing page — see Embed a hosted inline form.
- A signup box your site already has: a developer can connect it to Zalify so signups still join your list and count as leads — see Submit from your own code.
Frequently asked questions
Where do I see the people who signed up?
Submissions are under Forms → Submissions; subscribers are in their list under Customers → Lists & Segments. If the list uses double opt-in, visitors become subscribers once they click the confirmation email.
If someone signs up twice, do I get two customers?
No. Zalify recognises customers by email, so a second signup updates the same customer profile, while both submissions are kept.
What if a visitor mistypes their phone number?
The field turns red and they can fix it and submit; invalid numbers never reach your list.
Can I collect emails without giving a discount?
Yes. The offer is optional — for a waitlist or newsletter, just say what subscribers will get.
Do popup signups count as conversions in Meta Ads?
Yes. With your Meta pixel connected in Zalify, each successful signup is sent to Meta as a lead conversion — and the same goes for your other connected ad platforms.