2 min read

Send Shopify conversions to Meta, Google, TikTok, ChatGPT Ads and more from one pixel

Once the Zalify Pixel is live, it mirrors your commerce events to every ad platform you've connected — no per-event code.

You don't fire a separate event for each ad platform. Once the Zalify Pixel is installed and you've added your ad-platform IDs in Zalify, it automatically mirrors your standard commerce events to every platform you've connected. Forwarding is configuration-driven — there's nothing to code.

Supported platforms

The Pixel forwards to:

Meta, Google Ads, GA4, TikTok, Pinterest, Snapchat, Bing (Microsoft UET), X (Twitter), Reddit, LinkedIn, and ChatGPT Ads (setup guide).

How forwarding works

Forwarding runs in a separate runtime, forward.js (~5 kB gzipped), loaded on demand via a dynamic import.
It loads only if your workspace has ad-platform IDs. If you haven't connected any, the runtime is never downloaded.
Events fired before the platform adapters finish initializing are buffered and replayed once they're ready, so nothing is lost at startup.

Connect a platform

To start forwarding to a platform, add its pixel/tag ID in Zalify. Each platform has a short setup guide:

Once an ID is saved, forwarding to that platform turns on automatically the next time the Pixel loads.

Already have a native pixel installed?

Avoid double-counting

If your site already runs a first-party custom pixel for a platform, Zalify detects it and skips forwarding to that platform so you don't count conversions twice. If you're migrating to Zalify, remove the old pixel snippets from your theme — see How to cleanly remove legacy third-party Pixels code.

Content Security Policy

If your site enforces a Content Security Policy, allow the Pixel and the ad vendors' origins so their scripts can load. At minimum:

script-src https://cdn.zalify.com https://connect.facebook.net https://www.googletagmanager.com

Add the origins for whichever platforms you've connected (for example connect.facebook.net for Meta and www.googletagmanager.com for Google/GA4).

Next steps

Configure consent (GDPR/CCPA) — forwarding respects your consent gate
Test your setup with Preview Mode — confirm events are firing before checking your ad dashboards
Collect emails with a popup form — capture leads and fire a lead conversion

Configure consent (GDPR/CCPA)

Set Up Meta (Facebook) Pixel & Conversions API (CAPI)