Send conversions to Meta, Google, TikTok & more

You don't fire a separate event for each ad platform. Once the Zalify Pixel is installed and you've added your ad-platform IDs in Zalify, it automatically mirrors your standard commerce events to every platform you've connected. Forwarding is configuration-driven — there's nothing to code.

Supported platforms

The Pixel forwards to:

Meta, Google Ads, GA4, TikTok, Pinterest, Snapchat, Bing (Microsoft UET), X (Twitter), Reddit, and LinkedIn.

How forwarding works

• Forwarding runs in a separate runtime, forward.js (~5 kB gzipped), loaded on demand via a dynamic import.
• It loads only if your workspace has ad-platform IDs. If you haven't connected any, the runtime is never downloaded.
• Events fired before the platform adapters finish initializing are buffered and replayed once they're ready, so nothing is lost at startup.

Connect a platform

To start forwarding to a platform, add its pixel/tag ID in Zalify. Each platform has a short setup guide:

• Set Up Meta (Facebook) Pixel & Conversions API (CAPI)
• Set Up Google Ads Conversion Tracking
• Set Up TikTok Pixel & Events API
• Set Up Pinterest Pixel & Conversions API

Once an ID is saved, forwarding to that platform turns on automatically the next time the Pixel loads.

Already have a native pixel installed?

Content Security Policy

If your site enforces a Content Security Policy, allow the Pixel and the ad vendors' origins so their scripts can load. At minimum:

script-src https://cdn.zalify.com https://connect.facebook.net https://www.googletagmanager.com

Add the origins for whichever platforms you've connected (for example connect.facebook.net for Meta and www.googletagmanager.com for Google/GA4).

Next steps

• Configure consent (GDPR/CCPA) — forwarding respects your consent gate
• Test your setup with Preview Mode — confirm events are firing before checking your ad dashboards
• Collect emails with a popup form — capture leads and fire a lead conversion