Guides

Answers to the questions Shopify brands ask about tracking, attribution, email and ad creative, with the steps, numbers and sources.

• How to see which ad creative drove each Shopify order

  Tag every Meta, Google and TikTok ad with its campaign, ad set and ad, capture the tags on the visit, and tie each Shopify order back to the creative that brought it, under the attribution model you choose.

• How to track ChatGPT Ads conversions on Shopify

  Install OpenAI's Measurement Pixel and Conversions API on a Shopify store, map Shopify events to ChatGPT Ads events, and send them alongside Meta, Google and TikTok from one pixel.