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Pixel

Install pixels, connect ad platforms, and configure events and triggers.

24 articles

Ad Pixels

Install Zalify Pixel, connect ad platforms, and verify conversion tracking.

21 articles

Understand and install Pixel

  1. What the Zalify Pixel does
  2. Add the Zalify Pixel to your site
  3. Install the Zalify Pixel on Shopify

Tracking consent

  1. Configure consent (GDPR/CCPA)

Understand conversion forwarding

  1. Send conversions to Meta, Google, TikTok & more

Connect Meta

  1. Set Up Meta (Facebook) Pixel & Conversions API (CAPI)

Connect Google

  1. Set Up Google Ads Conversion Tracking & Enhanced Conversions

Connect other ad platforms

  1. Set Up TikTok Pixel & Events API
  2. Set Up Pinterest Pixel & Conversions API (CAPI)
  3. Set Up Snapchat Pixel
  4. Set Up Bing (Microsoft Ads) Pixel
  5. Set Up Reddit Pixel
  6. Set Up LinkedIn Pixel (Insight Tag)
  7. Set Up ChatGPT Ads Pixel
  8. Set Up X (Twitter) Pixel

Preview and verify

  1. Test your setup with Preview Mode

Troubleshoot tracking

  1. "My pixel isn't tracking" checklist

Migration and old code cleanup

  1. Shopify is retiring script tags: keep Zalify running after March 1, 2027
  2. How to cleanly remove legacy third-party Pixels code
  3. Zalify's app pixel in Shopify Customer events

Use Pixel with Reach

  1. The Zalify pixel and Reach

Triggers

Configure event and popup rules, manage preview domains, and verify triggers.

3 articles

Understand the basics

  1. What is an Event?
  2. What is a Trigger?

Configure behavior rules

  1. Triggers: on-site behavioral rules