Brand Kit

Your Brand Kit lives at /brand-kit in the top-level navigation. It holds four things — your logo, brand colors, fonts, and company address — and the rest of Zalify reads from it: email and popup templates start from your branding, AI generation uses it to produce on-brand output, and the company address feeds the legally required address in your email footers. Set it up once, before you design anything, and every design after that starts on-brand.

What's in the Brand Kit

Setting up your Brand Kit

1. Open /brand-kit from the top-level navigation.
2. Upload your logo.
3. Set your brand colors — at minimum your primary color; add secondary and accent colors if the kit supports them.
4. Choose your fonts.
5. Enter your company's physical mailing address, exactly as you want it to appear in email footers.
6. Save.

The company address and your email footers

The address deserves special attention because it carries legal weight. Anti-spam laws in most regions (CAN-SPAM, GDPR-adjacent national laws, CASL, and others) require a valid physical mailing address in every marketing email.

In Zalify, that address flows into emails through the {{ company_address }} merge tag rather than being typed into each design. Any footer using the tag resolves to your current Brand Kit address at send time — so:

• You must fill in the address before your footers can render a valid one. An empty Brand Kit address means a blank space in the footer of every email that uses the tag.
• Updating the address at /brand-kit updates every future send automatically. No design edits needed when you move offices.

See the Merge tags reference for tag syntax, and Deliverability best practices for the wider compliance picture.

How Brand Kit flows into templates

When you create an email, popup, or form from a template in Z1 Canvas, the template is initialized with your Brand Kit: logo placed, brand colors applied, fonts set. You start from an on-brand draft instead of a generic one, and your brand palette stays available in the editor's color and font pickers as you customize.

Two behaviors to keep straight:

• The company address updates live (via the merge tag, as above).
• Logo, colors, and fonts are applied at creation time. Until confirmed, assume they don't propagate: after a rebrand, reopen existing designs in Z1 Canvas and update them by hand. Anything you styled manually stays as you set it.

How Brand Kit flows into AI generation

Brand-aware AI generation in Z1 Canvas → Images & Videos reads your Brand Kit so generated images come back in your colors and visual style rather than looking like stock. The better your kit, the less prompt-wrangling you need to get on-brand output. See Generating images with AI.

Brand Kit vs. Assets library

The Brand Kit is your identity; the Assets library is your content. Your logo and palette belong in the Brand Kit, where they're applied automatically. Campaign photography, product shots, and generated visuals belong in Assets, where you place them by hand.

Troubleshooting

• Email footer shows a blank space instead of an address: the Brand Kit address is empty. Fill it in at /brand-kit and send yourself a test email.
• Footer shows the literal text {{ company_address }}: the tag is mistyped in the design — copy the exact syntax from the Merge tags reference.
• New designs come out unbranded: confirm the Brand Kit is saved, then create the design again from a template.
• AI images don't match your brand: check that colors and logo are set in the kit, and that brand-aware generation is enabled for the run.