Set Up Bing (Microsoft Ads) Pixel

Microsoft Advertising (Bing Ads) uses the UET tag (Universal Event Tracking) to measure conversions. In Zalify you only need one value — your UET Tag ID — and Zalify fires the standard ecommerce events for you. You do not need to add the UET script to your Shopify theme.

Prerequisites

• A Microsoft Advertising account with a UET tag created.
• Zalify installed on your Shopify store with Zalify Pixels enabled (app embed).

Step 1: Get your UET Tag ID

1. In Microsoft Advertising, open Tools → UET tag (under the Conversion tracking section).
2. Create a UET tag if you don't have one, then select it.
3. Copy the Tag ID — a numeric value. This is your Bing Pixel ID.

Step 2: Enter your Pixel ID in Zalify

1. Open the Zalify Dashboard → Pixels → Bing Ads Pixel.
2. Click Add Pixel.
3. Title — a friendly name (e.g. Bing).
4. Bing Pixel ID — paste the UET Tag ID from Step 1.
5. Turn Enabled on, then click Save.

Zalify automatically tracks the standard ecommerce events — page view, view content, add to cart, begin checkout, and purchase.

Verify and troubleshoot

• Install the UET Tag Helper Chrome extension and browse your storefront to confirm the tag loads and events fire.
• In Microsoft Advertising, check that the UET tag status shows Active/Receiving data (data can be delayed).
• If another app or theme also loads a UET tag, you may get duplicate counting — prefer a single implementation.

For more help, see Common issues and troubleshooting.