What is an Event?

An Event is a record that something happened on your store — someone viewed a page, added a product to their cart, submitted a form, or became a lead.

In plain terms

Events are the heartbeat of your store. Every meaningful thing a visitor does becomes an event: a view, a click, a purchase. On their own they're just signals — but together they're the raw material for everything Zalify measures and automates.

Where events come from

Most events are captured automatically by the Zalify Pixel once it's installed — you don't tag them by hand. Common ones include page views, product views, add-to-cart, form submitted, and lead. You can also send your own custom events for things specific to your store.

Why it matters

Events power three things at once:

• Reporting — how many people viewed, added to cart, and bought.
• Automation — an event is what a Trigger listens for.
• Ad performance — key events are forwarded to Meta, Google, TikTok, and others as conversions.

How it connects

An Event is the "this happened." A Trigger watches for it and decides whether to respond with an Action. Events also feed the behavior data behind your Segments.