Grow your Shopify store's MER with data and taste.Grow your Shopify store's MER with data and taste.

Zalify raises your MER, the ROAS of the whole store, across the ads, the storefront and the email.Zalify raises your MER, the ROAS of the whole store, across the ads, the storefront and the email.

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3-day free trial. Three plans, from tracking and email to whole-store MER.

Trusted by leading brands

The metric

Stop reporting ROAS. Start raising MER.

ROAS is one platform's claim about its own ads, and three platforms will each claim the same order. MER is one number for the whole store: every dollar of revenue over every dollar of marketing. It only moves when the ads, the store and the email move together.

MER = total revenue ÷ total marketing spendROAS = one platform's revenue ÷ that platform's spend

Measurement

One number you can trust

Shopify orders and spend from every connected ad account land on the same record, so MER is computed, not estimated, and each channel's share is shown beside it.

Signal

Orders the platforms can see

Server-side events from your own pixel, so Meta, Google and TikTok optimize on real orders instead of the half iOS lets through.

Conversion rate

More of the clicks become orders

Zalify Theme and heatmaps on the storefront. Ten percent more conversion is ten percent more MER at the same spend.

Repeat revenue

The second order you didn't pay for

Flows and segments built from what buyers did, so repeat revenue counts against the same marketing spend.

The formula

MER, taken apart.

MER is total revenue over total marketing spend. Take it apart and every term is something a store can move, and each one has a Zalify module moving it.

01 / 08Formula

MERExample store, one month

MER

2.7

Example store, one month

Revenue

$54,000

Marketing spend

$20,000

Spend ÷ revenue

37%

Revenue

$54,000

Marketing spend

$20,000

One number for the whole store

Total revenue over total marketing spend. This store earns $2.70 for every $1 of marketing.

Revenue: $54,000
Marketing spend: $20,000
MER: 2.7

Example figures, not a real store.

One platform

Every module moves MER.

Explore the platform

Pixel

Moves · Signal

Tracking and server-side conversions

Every visit, product view, cart and order tied to the shopper, sent server-side to Meta, Google, TikTok, ChatGPT Ads and 7 more.

Sends conversions to

MetaGoogle AdsGA4TikTokPinterestSnapchatMicrosoft AdsXRedditLinkedInChatGPT Ads

Attribution

Moves · Measurement

Which ad, campaign and creative drove each order

Multi-touch models, creative-level reports, and email revenue in the same view.

Moves · Repeat revenue

Segments, flows, broadcasts and email design

Flows send the email when it fits and stop once the customer buys; broadcasts and segments run on the same customer record.

Popups

Moves · Conversion rate

Popups and sign-up forms

An offer for first-time visitors, shown when it fits, and every sign-up handed to the flows that bring them back.

Creative

Moves · Click-through

Ad images, video re-edits, emails and popups

Made in Canvas from your catalog and brand kit, and ranked by the orders attribution ties to each one.

Storefront

Moves · Conversion rate

A storefront that turns more visits into orders

Zalify Theme for your Shopify store, headless storefronts built by our team, and heatmaps of where visitors click and stop.

Includes

Shopify themeHeadlessHeatmaps

AdsBuddy

Managed

Moves · Spend

Your ad accounts, run by our team

Meta, Google and TikTok managed day to day on AdsBuddy: budgets, new creatives and landing-page fixes, all judged by the orders attribution counts.

Book a demo

Mogiu

Managed

Moves · New demand

Creator collaborations at scale

Brief once. Mogiu finds the creators, runs the outreach, collects the content and ties each post to orders.

Book a demo

The models

Every frontier model for images, video and voice.

Ads wear out in weeks, so click-through depends on how quickly new creative ships. Zalify Creative puts the leading image, video and voice models side by side, works from your catalog and brand kit, and books every render in US dollars on the same balance as email and attribution.

24 models · 7 labs · one balanceOpenAI / Google / ByteDance / Kuaishou / ElevenLabs / xAI / Fish Audio

Image

8 models

Image models and prices

Video

5 models

Video models and prices

Voice & sound

11 models

ElevenLabs v4 · v3
ElevenLabs
10 voices
Gemini 3.8 Flash TTS
Google
Tone by prompt
Fish S2.1 Pro · S2 Pro
Fish Audio
Any Fish voice80+ languages
OpenAI TTS HD · Standard
OpenAI
6 voices50+ languages
Grok TTS
xAI
5 voices
Eleven Music v2.5 · v2
ElevenLabs
Music beds
Eleven Sound Effects v2
ElevenLabs
Sound effects

Voice models and prices

Priced per render, in US dollars
One balance with email and attribution
Every asset ranked by attributed orders

Every model and its price See Creative

Two ways in

Run it yourself, or have us run it.

The same platform and the same record either way. Start on the app; add the team when the spend justifies it.

Self-serve

Install the app and start today

Start on Starter, Growth or Scale with a 3-day trial: Zalify Pixel, Email and Popups on every plan, Attribution and Creative from Growth, priced by store size on Scale. Ask for segments, flows and reports from Claude or ChatGPT through the Zalify MCP.

3-day free trial, usage included
Starter, Growth or Scale
MER and channel split from the first order

Start free trial See pricing

Managed

Our team runs the growth work on it

Ads on Meta, Google and TikTok through AdsBuddy, creators through Mogiu, new creatives and storefront tests, all judged by the orders Zalify Attribution counts and reported as MER.

Media buying, creative and CRO on one team
Daily MER report, not a platform dashboard
Quoted after a demo

Book a demo

Clients & selected work

See how we support brand growth.

View all projects

rabbit r1 Headless Store

Development

Growth

Performance

rabbit r1 Headless Store

Headless site build powered by Next.js & Vercel

Even Realities Global Storefront

Design

Development

Even Realities Global Storefront

Hydrogen storefront with multi-language support and Shopify B2B

UGREEN CES Display

Design

Development

UGREEN CES Display

Electron React app for touchscreen TV at CES 2025

CosyIsland Headless Storefront

Development

Performance

Growth

CosyIsland Headless Storefront

Headless Next.js storefront with custom login, loyalty, and subsecond global load times

500+

E-commerce stores launched

$200M+

GMV generated for consumer brands

24/7

Agents making, converting, measuring

98%

Client satisfaction rate

Switching

Coming from Klaviyo, Triple Whale or Northbeam?

From Klaviyo, bring your lists and profiles and rebuild your flows on the canvas while you keep sending. From an attribution tool, connect Shopify and your ad accounts and MER is there with the channel split, on the same record your email already uses.

Start free trial

Works with

News

What's new in Zalify.

All news

Oct 8, 2026

Canvas update: numbered reference rows, shot cards and mouse mode

Built from a creator's feedback: one row and one port per reference, a card for every shot, image versions, a selection box, wheel-to-zoom mouse mode, and asset storage you can see.

4 min read

Oct 8, 2026

Pixel and forms updates: October 2026

A Zalify Pixel half the size, phone numbers checked when visitors submit, cleaner Meta page views, and what Shopify's script tag change means for older installs.

3 min read

Oct 8, 2026

See how fast your site is for real visitors

The new Performance page shows your Core Web Vitals from Chrome's report and, on sites with the Zalify Pixel, measured across every browser, with the slowest pages listed first.

3 min read

FAQ

Questions, answered.

See pricing Contact us

What is Zalify?

Zalify is a marketing platform for Shopify stores. Attribution, email, storefront conversion and ad creative run on one customer record, and the whole thing is built to raise MER: total revenue over total marketing spend. Zalify Pixel records what shoppers do and sends conversions to the ad platforms; Attribution shows which ad, campaign and creative each order came from; Email runs segments, flows and broadcasts on the same record; Popups captures sign-ups for it; Storefront tests changes that lift conversion; Creative makes the ads. Use it yourself from US$249 a month, priced by store size, or have our team run the ads and the creators on it.

What is MER, and how is it different from ROAS?

MER is total revenue over total marketing spend: one number for the whole store, where ROAS is one platform's claim about its own ads. Three platforms will each count the same order in their own ROAS; MER counts it once. It rises when more of the clicks turn into orders and when buyers come back without another ad, which is why Zalify works on the storefront and the email as well as the pixel.

How is it different from using an email tool and an analytics tool?

In separate tools, each keeps its own copy of the customer and you sync between them. In Zalify the tracking, segments, messages and attribution share one customer record, so a shopper who just bought never gets the reminder meant for the one who didn't.

Do I still need Triple Whale or Northbeam?

Not for a Shopify store. Zalify Attribution gives you multi-touch models, creative-level reports and MER on the same record your email and storefront use, so the number you report is the number you act on.

How is it priced?

Three plans: Starter at US$29/month, Growth at US$99/month and Scale, priced by your store's Shopify GMV over the last 12 months from US$249/month, each with a 3-day free trial and never a percentage of revenue. Each plan includes monthly usage equal to its price: sending 1,000 emails costs $2.00 and an attributed conversion costs $0.05. Recording behavior is free.

Can I move from Klaviyo?

Yes. You can bring your lists and profiles over, rebuild your flows on the flow canvas, or ask Nora to draft them, and keep sending while you switch.

What is AdsBuddy?

AdsBuddy is the system our team uses to run paid ads on Meta, Google and TikTok against the orders Zalify attributes. Today it comes as a managed service: book a demo and we run your accounts on it. A self-serve version is coming.

See your MER this week.

Install the app, connect Shopify and your ad accounts, and MER appears with the channel split as orders come in. The trial is free for 3 days; a demo takes thirty minutes.

Start free trial Book a demo