Attribution

Understand attribution models, channel performance, and UTM tagging.

4 articles

Understand the basics

Understand attribution in Zalify

How Zalify decides which marketing channel gets credit for an order — the visit journey behind every sale, and how the report is built from it.

3 min read

Attribution models explained

Zalify's five attribution models compared on one example order — Last Click, Last Non-Direct Click, First Click, Linear, and Any Click — plus how to choose.

5 min read

Basic setup

UTM tagging and campaign attribution

How to tag your links with UTM parameters so Zalify can credit orders to the right campaigns — and how to fix campaigns that show up as direct.

5 min read

Read your reports

Reading the attribution report

Every control and column in Zalify's Attribution report — the model selector, Product filter, date range, channel cards, and the per-order table.

4 min read