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Set Up OpenAI Pixel
Paste your OpenAI Pixel ID (and optional Conversion API access token) into Zalify to track conversions on your Shopify store — no code required.
Zalify supports the OpenAI Pixel so you can measure store conversions for OpenAI's advertising platform. Setup follows the same pattern as our other pixels: paste your OpenAI Pixel ID into Zalify and, for server-side matching, add a Conversion API access token. Zalify fires the standard ecommerce events for you — no code in your Shopify theme.
Prerequisites
- Access to your OpenAI advertising / events dashboard with a pixel created.
- Zalify installed on your Shopify store with Zalify Pixels enabled (app embed).
Step 1: Get your OpenAI Pixel ID (and token)
- In your OpenAI ads dashboard, open the Events / Pixel section.
- Copy the Pixel ID for your data source.
- (Optional) For server-side tracking via the Conversions API, generate and copy an access token.
Where to find these
OpenAI's advertising tools are evolving — refer to OpenAI's own documentation for the exact location of your Pixel ID and access token. The values map directly to the Zalify fields below.
Step 2: Enter values in Zalify and save
- Open the Zalify Dashboard → Pixels → OpenAI Pixel.
- Click Add Pixel.
- Title — a friendly name (e.g.
OpenAI). - OpenAI Pixel ID — paste the ID from Step 1.
- OpenAI Conversion API: Access Token — paste the token (optional; enables server-side matching, and may require a paid Zalify plan).
- Turn Enabled on, then click Save.
Zalify automatically tracks the standard ecommerce events — page view, view content, add to cart, begin checkout, and purchase.
Verify and troubleshoot
- Browse your storefront and confirm events appear in your OpenAI events dashboard (data can be delayed).
- If another app or theme also loads an OpenAI pixel, you may get duplicate counting — prefer a single implementation.
For more help, see Common issues and troubleshooting.