Set Up Snapchat Pixel

The Snapchat Pixel measures the actions shoppers take on your store and sends them to Snapchat for conversion reporting, optimization, and retargeting. With Zalify you only need one value — your Snap Pixel ID — and Zalify fires the standard ecommerce events for you. You do not need to paste any Snap code into your Shopify theme.

Prerequisites

• A Snapchat Ads Manager account with a Snap Pixel created.
• Zalify installed on your Shopify store with Zalify Pixels enabled (app embed).

Step 1: Get your Snap Pixel ID

1. In Snapchat Ads Manager, open the menu and go to Events Manager.
2. Select your Web pixel (create one with New Event Source → Pixel if you don't have one yet).
3. Open the pixel's Settings. Your Snap Pixel ID is shown there — copy it.

Step 2: Enter your Pixel ID in Zalify

1. Open the Zalify Dashboard → Pixels → Snapchat Pixel.
2. Click Add Pixel.
3. Title — a friendly name (e.g. Snapchat).
4. Snapchat Pixel ID — paste the ID from Step 1.
5. Turn Enabled on, then click Save.

Zalify automatically tracks the standard ecommerce events — page view, view content, add to cart, begin checkout, and purchase.

Verify and troubleshoot

• Install the Snap Pixel Helper Chrome extension and browse your storefront to confirm the pixel loads and events fire.
• Check Events Manager in Snapchat (data can be delayed).
• If another app or theme also loads a Snap Pixel, you may get duplicate counting — prefer a single implementation.

For more help, see Common issues and troubleshooting.