Privacy Policy

Your privacy matters to us. This policy explains what data we collect, why we collect it, and how we keep it safe. We've written it in plain language because we believe transparency shouldn't require a law degree.

At a Glance

We collect minimal, anonymized data to understand how people use our products and improve the experience. Here's exactly what we store per user:

The table above covers our website. If you use the Zalify app and connect an account such as Google Ads, see Google User Data below.

Owner & Data Controller

Zalify Inc.
651 N Broad St, Suite 206
Middletown, DE 19709, USA

Questions about this policy? Reach us at hello@zalify.com

What We Collect

We collect the following categories of personal data, either directly from you or automatically when you use our services:

• Cookies — small data files stored on your device to maintain preferences and session state.
• Usage data — pages visited, time spent, browser type, operating system, and referrer information.
• Email address — only when you voluntarily subscribe to our mailing list or newsletter.
• Mobile phone number — only when you choose to receive text messages from us (see SMS & Text Messages below).
• Data from accounts you connect — such as Google Ads, when you connect it to the Zalify app (see Google User Data below).

Unless stated otherwise, all data requested by our application is necessary for us to provide our services. When data is optional, we make that clear — and choosing not to provide it won't affect your experience.

How We Process Your Data

Security & Methods

We use industry-standard security measures to prevent unauthorized access, disclosure, modification, or destruction of your data. All processing is carried out on secure infrastructure with strict access controls limited to authorized personnel.

Legal Basis

We process personal data when at least one of the following applies:

• You've given consent for one or more specific purposes.
• Processing is necessary to fulfill a contract or pre-contractual obligation with you.
• We're required to comply with a legal obligation.
• Processing serves our legitimate interests (or those of a third party), provided your rights don't override them.

Where We Process

Data is processed at our operating offices and by authorized third-party providers. Depending on your location, this may involve transferring data to a different country. We ensure all transfers meet applicable data protection standards, including safeguards required under EU regulation.

How Long We Keep It

We retain personal data only as long as necessary for the purpose it was collected — typically for the duration of a contract, or as long as needed to fulfill legitimate interests. Once the retention period expires, data is deleted. You can request deletion at any time.

Why We Collect Data

Analytics

We use our own analytics platform, Zalify, to monitor traffic patterns and understand how visitors interact with our products. This includes location (country-level), website activity, browser information, and session duration. We do not use third-party analytics trackers.

Communications

If you subscribe to our mailing list or make a purchase, your email address may be used to send you updates, product news, or promotional content. You can unsubscribe at any time with a single click.

SMS & Text Messages

If you give us your mobile phone number and agree to receive text messages, we use it only to send the messages you agreed to, such as one-time verification codes for signing in or confirming account changes, and to respond to your HELP and STOP requests. Message frequency varies with your activity. Message and data rates may apply.

You can opt out at any time by replying STOP to any message. Reply HELP for help, or email support@zalify.com. Giving us your phone number or agreeing to texts is never a condition of using our services.

We do not sell, rent, or share your mobile phone number or your text messaging consent with third parties or affiliates for their marketing or promotional purposes. Text messaging opt-in data and consent are never shared with any third party, except with the messaging providers and carriers that deliver our messages, and only as needed to deliver them.

Google User Data

When you sign in with Google or connect a Google Ads account to the Zalify app, you give us access to some of your Google user data. This section explains what we access, how we use it, and how to remove it.

Zalify's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

What We Access

• Google Sign-In — your name, email address, and profile picture, to create your Zalify account and sign you in.
• Google Ads — when you connect it, the email of the Google account you connect with and the list of Google Ads accounts it can access. For the accounts you choose to link, we read account settings (name, currency, time zone), campaigns, budgets and bidding settings, keywords and search terms, products, assets, conversion actions, performance metrics, and Google’s recommendations.

How We Use It

We use Google Ads data only to provide the features you see in Zalify: reports of your ad spend and results next to your store's orders, revenue we attribute to your ads from those orders, alerts about wasted spend or campaigns limited by budget, an assessment of Google's recommendations, and, when you ask, our AI assistant reading your search terms to find your brand's and competitors' names. Zalify only reads your Google Ads data. If we add features that change your campaigns, a change will be applied only after you review and confirm it.

We do not:

• sell Google user data;
• use or transfer it for advertising, including retargeting, personalized, or interest-based ads;
• use it to determine credit-worthiness or for lending;
• use it to develop, improve, or train generalized AI or machine learning models;
• let people read it, unless you ask us to for support, it is needed for security or to comply with the law, or it has been aggregated and anonymized for internal operations.

Who We Share It With

Google user data is visible to members of the Zalify workspace you connected it to. We share it only with service providers that run Zalify for us, such as our cloud hosting and database providers, and with AI model providers when you ask the AI assistant to work with it, under terms that do not allow them to use it to train their models. We never share it with other merchants or advertisers. We may also disclose it to comply with the law, or as part of a merger or acquisition, in which case this policy continues to apply.

How We Protect It

The Google authorization token that lets us read your Google Ads data is encrypted before it is stored, and short-lived access tokens are never stored. Data is encrypted in transit, and only authorized staff can access our systems.

Disconnecting and Deletion

You can disconnect a Google Ads account at any time in the Zalify app, or remove Zalify's access in your Google Account. When you disconnect, we delete the stored token for that account, and once no Zalify workspace uses your Google login, we revoke our access with Google. Ad data we have already imported stays in your workspace so past reports keep working, until you delete the workspace or ask us to delete it at hello@zalify.com. We delete it within 30 days of your request.

Your Rights

You have full control over your personal data. Specifically, you can:

• Withdraw consent — at any time, for any purpose you previously agreed to.
• Object to processing — especially when based on legitimate interests or direct marketing.
• Access your data — request a copy of all personal data we hold about you.
• Correct your data — ask us to fix inaccurate or incomplete information.
• Restrict processing — limit how we use your data in certain circumstances.
• Delete your data — request erasure of your personal data at any time.
• Data portability — receive your data in a structured, machine-readable format.
• Lodge a complaint — contact your local data protection authority if you believe your rights have been violated.

To exercise any of these rights, email us at hello@zalify.com. We respond to all requests within 30 days, free of charge.

Additional Information

Do Not Track

We respect Do Not Track browser signals. When detected, we minimize data collection to only what is essential for the service to function.

Cookies

We use cookies solely for functionality and analytics — never for advertising or cross-site tracking. You can control cookie behavior through your browser settings at any time.

Changes to This Policy

We may update this policy to reflect changes in our practices or applicable law. When we do, we'll update the date at the top of this page. For material changes that affect how we use your data, we'll seek your consent where required.

Legal Action & Disclosure

Your data may be used for legal purposes in the event of improper use of our services. We may also be required to disclose personal data in response to lawful requests from public authorities.

Definitions

• Personal Data — any information that can directly or indirectly identify a natural person.
• Usage Data — information collected automatically, including IP-derived metadata, page paths, timestamps, and device characteristics.
• User / Data Subject — the individual using our application, to whom personal data refers.
• Data Controller — Zalify Inc., the entity that determines the purposes and means of processing personal data.
• Data Processor — any party that processes data on behalf of the controller.
• Cookies — small data files stored on your device by your browser.