Core Concepts

Learn how Websites, Pixel, Creative Design, Analytics, and Reach work independently and together.

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A Form is how you ask visitors for their details — a popup, a signup box, or a survey.

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A Submission is the record Zalify saves every time someone fills out a form.

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A List is a group of people you gather on purpose — the audience for your emails and campaigns.

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A Segment is a group defined by rules that updates itself as your customers change.

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An Event is a signal that something happened — a page view, an add-to-cart, a signup.

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A Trigger is the rule that decides when Zalify should act — the 'when this happens' part.

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An Action is what Zalify actually does when a trigger fires — show a popup, add to a list, send a conversion.

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An Automation is an always-on journey that runs a sequence of actions over time — like a welcome email series.

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A Broadcast is a one-off message you send to a whole list or segment at a time you choose.

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