How Zalify fits together

Zalify has a handful of building blocks that show up everywhere — in your popups, your emails, your reports. Once you know what they mean, the whole product clicks into place. This page is the map; each concept links to a short article of its own.

You can think of Zalify in two halves: how you gather and organize people, and how you act on that.

Half one: your audience

This is how visitors become contacts you can market to.

• Form — the thing that asks a visitor for their details (a popup, a signup box, a survey).
• Submission — the record created each time someone fills out a form. One submit, one submission.
• List — a group of people you gather on purpose, like "Newsletter subscribers." You decide who's in it.
• Segment — a group defined by rules instead of by hand, like "VIP customers who bought in the last 30 days." It updates itself.

The flow reads left to right: a visitor fills out a Form, which creates a Submission, which can add them to a List. Segments then keep re-sorting everyone automatically as you learn more about them.

Half two: acting on your audience

This is how Zalify responds to what people do, and how you reach them with messages.

• Event — something that happened: a page view, an add-to-cart, a form submitted.
• Trigger — a rule that watches for an event or condition and decides when to act.
• Action — what Zalify does in response: show a popup, add someone to a list, forward a conversion.
• Automation — a multi-step journey that runs over time once someone qualifies, like a welcome email series.
• Broadcast — a one-off message you send to a whole list or segment yourself, like a launch announcement.

The flow reads the same way: an Event happens, a Trigger notices it, and an Action responds. An Automation strings several actions together into a journey. A Broadcast skips the trigger — you write one message and send it to everyone at once.

How the two halves meet

The halves connect all the time. Here's one example that ties them together:

A visitor sees your Form (a popup) and enters their email. That creates a Submission and adds them to your "Newsletter" List. Joining that list is an Event that fires a Trigger, which starts a welcome Automation — a sequence of Actions that emails them over the next few days. Meanwhile, as they browse and buy, every click is another Event, and your Segments quietly move them from "New subscriber" to "First-time buyer" to "VIP."

Where to go next

• New to Zalify? Start with Form and read down the list above.
• Ready to build something? See Create your first popup and Collect emails with a popup form.