Pixel and forms updates: October 2026

This month's updates to the Zalify Pixel and forms are live on every site. None of them need a settings change, but one needs a minute of your time if your Shopify store installed Zalify before April 2026.

Older Shopify installs: turn on the app embed

On March 1, 2027, Shopify stops loading app script tags on storefronts. Older versions of the Zalify app loaded the Pixel through one. If your store still depends on it, popups, forms and browser-side ad pixels will stop that day, with no error anywhere.

The fix is to turn on the Zalify Pixel app embed in your theme: Online Store → Themes → Customize → App embeds. If it's already on, you're set. The script tag guide has the details.

We've also installed the Zalify app pixel in Shopify's Customer events on stores that had granted the permissions it needs but didn't have it yet. It's how Zalify sees checkouts and orders. If your store hasn't granted those permissions, Zalify shows a Re-authorize Shopify banner on Home and the Attribution pages; click it and approve in Shopify, and Zalify installs the app pixel. See Zalify's app pixel in Shopify Customer events.

A Pixel half the size

pixel.js went from 115 KB to 56 KB, or 18 KB compressed. Code that only some sites use now loads only on those sites: the form takeover for wire_form became its own small file, and the phone-number rules moved to our servers (see below). Popups and inline forms got lighter too.

On sites outside Shopify, the first page view is also recorded right away, instead of waiting for your workspace settings to load.

Phone numbers checked when visitors submit

Popups and forms now ask Zalify to check phone numbers against the visitor's country before saving anything. A number that can't exist is refused: the field turns red, the visitor stays on the form to fix it, and no submission, subscription or discount code is created. Valid numbers that the old check wrongly rejected, such as Italian landlines, now go through.

Submissions and exports now show the phone exactly as the visitor typed it, with the dialling code alongside, for example 07911 123456 and +44.

One Meta PageView per page view

Some stores saw two PageView events in Meta Events Manager for each page view: one with an event ID and one without. The Zalify Pixel no longer sends the second one, and every PageView it sends carries an event ID. If you still see PageViews without an event ID, they come from another source, such as Shopify's Facebook & Instagram channel or pixel code in your theme. The Meta guide covers how to find it.

Also in this release

The Pixel now measures your site's speed for the new Performance page.