达人与联盟营销受众
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Subscription status, consent & unsubscribes
How the subscribed, unsubscribed, and suppressed states work in Zalify Reach, how the unsubscribe link is enforced, and the consent and compliance basics every email must meet.
Every contact in Zalify Reach has a subscription status — subscribed, unsubscribed, or suppressed — and that status decides whether Reach will send them marketing email. You can see it on the contact's profile, and it is enforced automatically: broadcasts and automations skip anyone whose status doesn't allow sending, even if they belong to the audience you selected.
This article explains the three states, how the unsubscribe link works, what happens when someone wants back in, and the compliance elements every email must carry.
The three states
Subscribed. The contact has consented to marketing email. Broadcasts and automations can send to them. Contacts become subscribed through consent-carrying entry points such as form signups.
Unsubscribed. The contact has opted out, usually by clicking the unsubscribe link in one of your emails. Reach stops sending them marketing email immediately. Unsubscribed contacts remain in your audience with their history intact — they are excluded from sends, not deleted.
Suppressed. Reach has stopped sending to this address to protect your deliverability — for example, after the address hard-bounces or the recipient marks your email as spam.
Suppressed contacts stay suppressed. This is deliberate. Sending to addresses that bounce or complain damages your sender reputation with mailbox providers, which hurts inbox placement for every email you send afterwards. Suppression is Reach's guardrail against that, so it cannot be lifted by editing the contact.
How the unsubscribe link works
Every marketing email sent from Reach must include the *|UNSUBSCRIBE_URL|* merge tag. At send time, Reach replaces it with an unsubscribe link that is unique to that recipient and that email.
When a recipient clicks the link:
- Their subscription status changes to unsubscribed immediately.
- Reach excludes them from all future broadcasts and automation emails from that point on.
Emails designed in Z1 Canvas should always carry this tag in the footer. Do not remove it, hide it, or bury it — a hard-to-find unsubscribe link doesn't retain subscribers; it converts unsubscribes into spam complaints, and spam complaints lead to suppression and reputation damage. See Merge tags reference for the full tag list.
Resubscribing
An unsubscribed contact can become subscribed again, but the new consent must come from the contact — you should not flip the status on their behalf just because they belong to an audience you want to reach.
Legitimate resubscribe paths include the contact submitting one of your signup forms again or explicitly asking to be re-added.
Suppressed is different: it is not an opt-out to be reversed but a deliverability protection, and it stays in place even if the contact submits a form again.
Consent and compliance basics
Anti-spam laws (CAN-SPAM, GDPR, CASL, and similar laws elsewhere) share a few core requirements, and Reach is built around them:
Consent before marketing. Only email people who agreed to hear from you. A purchase or a manually entered address is not automatically marketing consent — when in doubt, use a signup form so consent is explicit and recorded on the contact's timeline.
A working unsubscribe in every email. The *|UNSUBSCRIBE_URL|* tag covers this, and Reach honors clicks immediately.
Your physical address in every email. Marketing email must identify the sender with a valid physical mailing address. In Reach, this comes from the {{ company_address }} merge tag, which pulls the address from your Brand Kit at /brand-kit. Set the address once there and every email footer stays correct — update it in Brand Kit when you move, rather than editing individual templates. See Brand Kit and Reach.
Keep both tags in your email footers.
Why this protects your deliverability
Mailbox providers score senders on recipient behavior. Sending only to consenting, subscribed contacts keeps complaints low; honoring unsubscribes instantly keeps annoyed recipients from escalating to spam reports; permanent suppression keeps bounces and complaints from repeating. Together, these rules are what keep your emails landing in inboxes — see Deliverability best practices and Verifying your sender domain for the rest of the picture.