Brand Kit and Reach

Your Brand Kit lives at /brand-kit in the top-level navigation, and Reach pulls from it in two ways: your email footers get their legally required address from it, and your email, form, and popup templates start from its branding.

The email footer address

Most email regulations require a physical mailing address in every marketing email. In Reach, that address comes from your Brand Kit via the {{ company_address }} merge tag: any footer using the tag resolves to your current Brand Kit address at send time. Fill in the address before your first send — an empty field means a blank footer — and update it at /brand-kit whenever it changes; every future send picks up the new value automatically. See the Merge tags reference for tag syntax.

Template branding

When you create an email, form, or popup from a template in Z1 Canvas, your Brand Kit logo, colors, and fonts are applied so the draft starts on-brand. If new designs come out unbranded, confirm the kit is saved at /brand-kit.

Quick fixes

• Blank space where the address should be: the Brand Kit address is empty — fill it in and send a test email.
• Literal {{ company_address }} in the footer: the tag is mistyped; copy it from the Merge tags reference.

Everything else — setup steps, field details, and how Brand Kit feeds AI generation — is covered in the full Brand Kit guide.