Reading the Analytics Overview dashboard

The Analytics Overview dashboard in Ana shows how your site performed over a chosen date range: how many sessions you got, how visitors moved through your conversion funnel, and how much revenue those sessions produced. It's the first place to look each day — the detailed reports (Top Products and Top Search, Visitors, Attribution) drill into the questions the Overview raises.

All of this data comes from the Zalify pixel. If the dashboard is empty or numbers look far too low, verify the pixel first — see Installing the Zalify pixel.

What the dashboard shows

Sessions

Sessions count visits to your site — a visitor arriving and browsing until they leave or go inactive counts as one session. Watch sessions to see whether your traffic is growing and how campaigns change it day to day.

Conversion funnel

The funnel shows how visitors progress from arriving on your site toward purchase, and where they drop off. Because the pixel automatically tracks page views, product views, add-to-cart actions, and purchases, the funnel reflects real shopping behavior without any event setup.

Read the funnel by looking for the biggest drop between adjacent steps:

• Many sessions but few product views — visitors aren't finding products; check navigation and landing pages.
• Product views but few add-to-carts — product pages aren't convincing; check pricing, images, and copy.
• Add-to-carts but few purchases — friction at checkout; check shipping costs and payment options.

Revenue

Revenue shows the value of orders placed in the selected date range. Order data comes from your store connection — on Shopify, orders sync automatically once your store is connected, which is also what lets Ana tie revenue back to sessions and campaigns. See Connecting Shopify.

Choose a date range

Every number on the dashboard is scoped to the date range you pick.

1. Open the date range selector at the top of the dashboard.
2. Pick a preset range or set custom start and end dates.
3. The dashboard reloads with data for that period.

Short ranges (today, last 7 days) are best for spotting sudden changes; longer ranges smooth out day-of-week noise and show real trends.

Compare periods

Comparisons put a number next to its previous-period equivalent so you can tell whether a change is real. When a comparison is active, each metric shows how it moved against the comparison period.

Two habits make comparisons useful:

• Compare like with like. A 7-day range against the previous 7 days keeps weekends aligned; a partial week against a full week doesn't.
• Check the comparison before reacting. A "drop" from a promotion week back to a normal week is usually not a problem.

Where the numbers come from

Understanding the data sources helps when numbers look off:

• Sessions and funnel steps come from the pixel on your site. Missing or partial installation means undercounted traffic.
• Revenue and orders come from your store's order sync. A working pixel with a disconnected store shows traffic but no revenue.
• Ana's numbers may not exactly match other analytics tools — session definitions, bot filtering, and attribution rules differ between platforms. Compare trends, not absolute values.

Troubleshooting

• Everything is zero. The pixel probably isn't firing — see Installing the Zalify pixel and the Pixel not tracking checklist.
• Sessions show but revenue is zero. Your store connection likely isn't set up — see Connecting Shopify.
• Traffic looks like it's all "direct". That's an attribution question, not a dashboard bug — see Attribution.
• Numbers changed after you changed the date range. Confirm the range and any comparison period before comparing against yesterday's screenshot.