核心概念
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2 min read
What is a List?
A List is a group of people you gather on purpose — the audience for your emails and campaigns.
A List is a group of people you put together deliberately — for example, "Newsletter subscribers" or "Black Friday early access."
In plain terms
A List is a guest list. You decide who's on it. People join when they sign up through a Form, and they stay on the list until they unsubscribe or you remove them. Membership doesn't change on its own.
Why it matters
Lists are who you send to. When you send a broadcast or start an email journey, you point it at a List. Keeping separate lists — buyers, newsletter, a specific launch — lets you send the right message to the right people instead of blasting everyone.
Why lists are "static"
The word to remember is static: a List only changes when someone signs up, unsubscribes, or you edit it. That predictability is the point — you always know who's on a given list.
If you instead want a group that updates itself based on behavior (like "spent over $100 recently"), that's a Segment, not a List.
How it connects
People join a List through a Form. Joining a list can kick off an Automation, like a welcome series. And you can send a one-off email — a broadcast — to a whole List at once.
List vs. Segment
A List is a group you build by hand and it stays put. A Segment is a group built from rules that re-sorts itself automatically. Use a List for "who signed up"; use a Segment for "who behaves this way right now."