rabbit r1 Headless Store

Development

Growth

Performance

We partnered with rabbit inc. to build a blazing-fast headless storefront for the r1 device launch. The store needed to handle massive traffic spikes on launch day while delivering a premium, brand-aligned shopping experience.

<80ms

TTFB

98/100

Lighthouse

100%

Launch-day uptime

What we delivered

Headless Shopify architecture with Next.js App Router and React Server Components

Edge-deployed on Vercel for sub-100ms TTFB globally

Custom checkout flow with real-time inventory tracking

Integrated CMS for marketing team autonomy over content updates

Tech stack

Next.js

React 19

Shopify Storefront API

Vercel

Tell us about your growth goals.

From storefronts and creators to ads and email marketing, we prioritize work around your business stage and keep reviewing performance.

Discuss your growth goals