Development
Growth
Performance
rabbit r1 Headless Store
We partnered with rabbit inc. to build a blazing-fast headless storefront for the r1 device launch. The store needed to handle massive traffic spikes on launch day while delivering a premium, brand-aligned shopping experience.
<80ms
TTFB
98/100
Lighthouse
100%
Launch-day uptime
What we delivered
Headless Shopify architecture with Next.js App Router and React Server Components
Edge-deployed on Vercel for sub-100ms TTFB globally
Custom checkout flow with real-time inventory tracking
Integrated CMS for marketing team autonomy over content updates
Tech stack
Next.js
React 19
Shopify Storefront API
Vercel
