What is a Trigger?

A Trigger is a rule that watches for an Event or a condition and decides when Zalify should do something.

In plain terms

A Trigger is the "when." It's the tripwire that sits and waits, then fires the moment its condition is met. "When a visitor is about to leave the page." "When someone has viewed three products." "When a new subscriber joins a list." Each of those is a trigger.

Why it matters

Timing is everything in marketing. A discount popup shown the instant someone tries to leave converts far better than one shown at random. Triggers are how you make things happen at exactly the right moment instead of all the time.

Trigger, then action

A Trigger never does anything by itself — it only decides when. What actually happens is an Action. Together they form a simple sentence:

When (trigger) this happens, do (action) that.

For example: when a visitor shows exit intent, show the "wait, here's 10% off" popup.

How it connects

A Trigger listens for an Event and, when its condition is met, runs one or more Actions. Chained together over time, triggers and actions make up an Automation.