Audience
Manage customers, build lists, and segment audiences for targeting.
4 articles
Managing customers (contacts)
Learn what a contact profile contains in Zalify Reach, the four ways contacts are created, and how to find people with search and filters.
4 min read
Lists and segments
Understand the difference between static lists and rule-based dynamic segments in Zalify Reach, and how to use each as an audience for broadcasts and automations.
4 min read
Companies (B2B)
Use company records in Zalify Reach to group contacts by organization, see account-level activity, and work your B2B audience by account instead of individual.
4 min read
Subscription status, consent & unsubscribes
How the subscribed, unsubscribed, and suppressed states work in Zalify Reach, how the unsubscribe link is enforced, and the consent and compliance basics every email must meet.
5 min read