Attribution
See which channels and ads drive sales with multi-touch attribution.
4 articles
Understand attribution in Zalify
How Zalify decides which marketing channel gets credit for an order — the visit journey behind every sale, and how the report is built from it.
3 min read
Attribution models explained
Zalify's five attribution models compared on one example order — Last Click, Last Non-Direct Click, First Click, Linear, and Any Click — plus how to choose.
5 min read
Reading the attribution report
Every control and column in Zalify's Attribution report — the model selector, Product filter, date range, channel cards, and the per-order table.
4 min read
UTM tagging and campaign attribution
How to tag your links with UTM parameters so Zalify can credit orders to the right campaigns — and how to fix campaigns that show up as direct.
5 min read