Enable Google Ads enhanced conversions

Turn on enhanced conversions for your Purchase action to work with Zalify.

Zalify sends the data Google needs for Enhanced Conversions on Purchase. You must allow that on the Google Ads side for the same conversion action.

In the current Google Ads UI, when you create or edit a Purchase conversion action, check Use enhanced conversions for this conversion action. Full steps and screenshots: How to Install Google Ads Conversion Tags and Enhanced Conversions.

For older actions, open that conversion’s settings, enable enhanced conversions, and match Google tag / on-site user data per Google Help.

Note: Enhanced conversions mainly apply to Purchase; other events typically don’t need this.

How to cleanly remove legacy third-party Pixels code

Set Up Pinterest Tag and Conversions API (CAPI) with Zalify Pixel