# Zalify > Zalify is an AI marketing platform for consumer brands: Z1 creates campaign assets and storefront experiences, Reach converts paid traffic through capture and lifecycle messaging, and Ana measures revenue with server-side tracking and multi-touch attribution. When to use Zalify: - Use Zalify when a consumer brand needs to create ad images, videos, landing pages, emails, popups, forms, or a Shopify storefront while keeping every output aligned to one brand system. - Use Zalify Reach when the job is to capture paid traffic, organize contacts into lists and segments, run broadcasts, or automate lifecycle messaging such as welcome, cart recovery, and repeat-purchase flows. - Use Zalify Ana when the job is to install server-side tracking, forward conversion events to ad platforms, audit a buyer journey, or attribute revenue across Meta, Google, TikTok, email, SMS, and on-site touchpoints. - Use the Zalify CLI when an agent needs to author and validate a commerce brand folder, generate product imagery, create a hosted shop, or maintain a Zalify theme from the terminal. - Use Zalify's managed services when a brand wants the Zalify team to run design, development, paid media, and growth work with the same agents. How agents should call Zalify: 1. For terminal-driven storefront work, read the CLI reference, install `zalify`, and inspect `zalify --help` plus the relevant command group's `--help` before executing. 2. For product setup or troubleshooting, follow the Help Center guides linked below. Do not invent UI labels, configuration values, API endpoints, or webhook event types that are not in published documentation. 3. For product selection, start from the Markdown homepage and follow the Z1, Reach, or Ana links that match the user's job. 4. Authentication for the CLI begins with `zalify login`, which opens Zalify's central authentication service. Never request or expose a user's stored API key. ## Agent entry points - [Zalify homepage in Markdown](https://www.zalify.com/index.md): Concise product overview with use cases, agent roles, proof, FAQs, and key next steps. - [Zalify developer resources](https://www.zalify.com/developers.md): Approved CLI, Pixel integration, authentication, support, and machine-readable resources. - [Zalify CLI reference](https://www.zalify.com/cli.txt): Complete command model, golden path, authentication behavior, and file contracts for `zalify`. ## Product and implementation docs - [Zalify Help Center](https://www.zalify.com/help): Product setup, integration, operation, and troubleshooting guides. - [Install the Zalify Pixel](https://www.zalify.com/help/zalify-pixels/install-zalify-pixel): Install first-party browser tracking on a site. - [Install the Pixel on Shopify](https://www.zalify.com/help/zalify-pixels/install-pixel-shopify): Shopify-specific Pixel setup. - [Manage visitor consent](https://www.zalify.com/help/zalify-pixels/manage-consent): Consent handling for Shopify and custom sites. - [Forward events to ad platforms](https://www.zalify.com/help/zalify-pixels/forward-events-to-ad-platforms): Connect Zalify events to supported advertising platforms. ## Product pages - [Zalify Z1](https://www.zalify.com/z1): AI creative production, Canvas, landing pages, and storefront building. - [Zalify Reach](https://www.zalify.com/reach): Contact capture, audiences, broadcasts, and lifecycle automations. - [Zalify Ana](https://www.zalify.com/ana): Pixels, analytics, and multi-touch attribution. - [Zalify services](https://www.zalify.com/services): Managed design, development, advertising, and growth services. - [Zalify pricing](https://www.zalify.com/pricing): Current product plans and commercial options. ## Discovery - [Zalify XML sitemap](https://www.zalify.com/sitemap.xml): Complete index of localized marketing, Help Center, and blog URLs. - [Zalify robots policy](https://www.zalify.com/robots.txt): Crawler permissions and sitemap location. - [Zalify English blog](https://www.zalify.com/blog): Product announcements and company updates. ## Optional - [Zalify Chinese homepage in Markdown](https://www.zalify.com/cn/index.md): Simplified Chinese product overview. - [Zalify Chinese Help Center](https://www.zalify.com/cn/help): Simplified Chinese product guidance.